He is the Events Director at FreshBooks. Paco spends most of his time travelling around North America meeting with small business owners and sharing a little bit of the FreshBooks love with them. Paco is the co-creator and lead of the #imakealiving speaker series; an event that fosters conversations and support for small business owners and entrepreneur’s communities across North America.

Paco has met and interacted with more than 10,000 business owners, freelancers, entrepreneurs and solopreneurs, helping them have better control of their accounting and finances. His presentation “Accounting 101: Basic Accounting for Non-Accountants” will walk you through the basic principles of accounting and bookkeeping for small businesses, the ins and outs of invoicing, expense tracking, online platforms that will save you time and money and why your accountant is as important as your doctor or your lawyer.