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Marketing [clear filter]
Thursday, September 13
 

10:00am

PPC - It Really Shouldn't Hurt (or Cost) That Much
Limited Capacity filling up

Paid search is a powerful marketing tool in the right hands. And an even more powerful way to drain your bank account in the wrong ones. Whether you're launching a new product, trying to rank for those elusive organic searches (Page 4? I think not!), or need to get your message/offer/service/products in front of more people ready to shop, paid search can be the answer you seek.

Learn the top five mistakes PPC users make, and the top five tricks things you should be doing (but probably aren't) if you want to make paid search work for you, whether your company is B2C, B2B or a non-profit.

Presenters
avatar for Lindsay Shugerman

Lindsay Shugerman

Refreshweb
www.onlinezen.net (doing major updates now) , www.refreshweb.com


Thursday September 13, 2018 10:00am - 11:00am
Microsoft Corporation Building B, 10900 Stonelake Blvd, Austin, TX 78759, USA
 
Friday, September 14
 

11:00am

Get Your Story Straight and Your Biz Together
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

In this fireside chat, I will share how deeply connecting with my own story became the basis for my initial success and how using a basic story formula has helped me create connection and become memorable in the hearts and minds of my ideal clients. _x000D_
First, we will tackle why "story" is so important in the the first place. How crafting and telling the right stories can help you create a profitable business and a personal happily-ever-after for yourself and your amazing clients over and over again? _x000D_
Second, I will share with you a couple of easy story tools that you can use right away making the process easy-peasy. We will play with a few audience stories to bring the point home and so that we can hear the difference a truly effective story can make in communicating your brand. _x000D_
You will walk away with practice and insights on communicating your value and the difference you make with your business so that you too can connect your purpose to the people and profit that you so desire and deserve. You will have some really great prompts and fill-in-the-blank worksheets to get you started on your success stories. Now, that's a great story!_x000D_
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Presenters
avatar for DeAnne  Pearson

DeAnne Pearson

www.deliberatecareers.com


Friday September 14, 2018 11:00am - 12:00pm
Microsoft Corporation Building B, 10900 Stonelake Blvd, Austin, TX 78759, USA

1:30pm

How to build a cult online without being 100% evil
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Let's talk about community building. It can feel like creating a cult, but that's only if you're doing it correctly. Getting people to enjoy your brand is one thing, but earning loyalty is completely different. We'll talk about some best practices to get people ready to join your community (not really a cult, calm down).  

Presenters
avatar for Lani Rosales

Lani Rosales

https://theamericangenius.com/lani


Friday September 14, 2018 1:30pm - 2:30pm
Microsoft Corporation Building B, 10900 Stonelake Blvd, Austin, TX 78759, USA